Secondary SourceAtomic Fact
MURI describes itself as a complex, non-alcoholic, fermented drink designed to fit the wine occasion, and uses the term 'wine alternative' as its working category label.
Claim UID: producer-muri-positioning-68cf93a3f190•Version v1
About
Provenance
Confidence
97%
Consensus
N/A
Last Verified
May 29, 2026
Verified By
System
Origin
extracted
Sources
Unknown Source
https://www.buzzsprout.com/2229527/episodes/16869550-75-beyond-wine-creating-category-less-drinks-with-muri.mp3"it's a complex, non-alcoholic, fermented drink designed to fit the wine occasion"
Retrieved: 5/29/2026
Referenced By
- MURI(producer)entity defining
Cite This Claim
Attribution format:
Source: Beyond Wine (beyond.wine/claims/producer-muri-positioning-68cf93a3f190)Permanent URL:
https://beyond.wine/claims/producer-muri-positioning-68cf93a3f190