Secondary SourceAtomic Fact
MURI uses the internal benchmark of a 'what the fuck moment' — a sense of surprise, moreishness, and dynamic layered flavor — as the ultimate test in its R&D process.
Claim UID: producer-muri-product-philosophy-31f86fbcbfd1•Version v1
About
Provenance
Confidence
99%
Consensus
N/A
Last Verified
May 29, 2026
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Origin
extracted
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Unknown Source
https://traffic.libsyn.com/secure/onthepass/119_HS_Murray_Paterson_MSTR.mp3?dest-id=1844801"We call that a what the fuck moment...it is kind of like the ultimate test of anything that goes through the R&D process."
Retrieved: 5/29/2026
Referenced By
- MURI(producer)entity defining
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Source: Beyond Wine (beyond.wine/claims/producer-muri-product-philosophy-31f86fbcbfd1)Permanent URL:
https://beyond.wine/claims/producer-muri-product-philosophy-31f86fbcbfd1