Producer
Background
Ejdaa grew up drinking loose-leaf Earl Grey tea with milk every morning, an experience that later led him to include an Earl Grey kombucha in FIGA's lineup. While studying in Amsterdam, he discovered Leave Your Sword Kombucha's Milky Oolong bottle. According to Ejdaa, that bottle showed him how kombucha could let the tea speak without being masked by acidity or extra flavours, and it inspired him to create FIGA.[1]
Ejdaa chose kombucha over beer, explaining that he is not a heavy alcohol drinker and felt he could not add something meaningful to Belgium's established beer culture. He began brewing FIGA in five-litre batches at home in Antwerp, selling to friends and reinvesting every euro back into the business for the first three years before scaling up.[1]
Role & Contribution
As founder of FIGA Kombucha, Ejdaa handles distribution directly. As of August 2025, he delivers FIGA Kombucha to approximately 45 clients every Friday using a cargo bike.[1]
Ejdaa is experimenting with powdered teas as a new direction for FIGA Kombucha, noting that they present different challenges compared to loose leaf.[1]