Producer
Background
Mentorship. Trotman's mentor was the late Richard Gonano, the cosmetic chemist behind brands including Aesop and Kevin Murphy.[1]
Origin of NON. The idea for NON was born after Trotman and his wife Miranda travelled the world in search of food, an undertaking Trotman has connected to the influence of Anthony Bourdain, beginning in 2010. During visits to fine dining restaurants in Europe in November 2017, including a temperance pairing at The Clove Club in London, he noticed that non-alcoholic pairings at Michelin-starred restaurants were often more creative than the fine wine pairings his wife received. NON originated from a small kitchen in Melbourne and launched in July 2019.
Role & Contribution
Category and product development. Trotman coined the term 'wine alternative' as a category descriptor to represent NON's category and to inform how and when to drink it. He also spent five years developing the NON Stopper, a bottle stopper intended to prevent waste and maintain freshness, after being unable to find a suitable market solution.[2]
Recognition. Trotman was named a Trailblazer in Drinks Producers, Retailers, Advocates by Melbourne Food & Wine at Maison Bâtard.[3]