SomethingElse positions itself as a modern drink company whose non-alcoholic beverages are built to carry the complexity and satisfaction of adult beverages — a self-description the company makes on its own website.

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The collection

7 beverages

The story of SomethingElse (Kally)

Founder
Katie Burke Mitic
HQ
Portola Valley, United States
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Philosophy & What Sets Them Apart

SomethingElse positions itself as a modern drink company whose non-alcoholic beverages are built to carry the complexity and satisfaction of adult beverages — a self-description the company makes on its own website.[1]

What They Make

The company operates two drink brands. Kally is presented as a line of "magical wine alternatives," while Montara is described as "California in a Can."[1]