Producer
Background
Shelley Elkovich's professional background spans work in nonprofits, food security, and marketing for social and environmental justice organizations and women's rights groups. She drew on years of experience as a cocktail enthusiast when developing the recipes that would become For Bitter For Worse.[1]
Role & Contribution
Elkovich is the author of the For Bitter For Worse blog. Her preference for bitter, non-sweet cocktails informed the brand's name, a pun on the marriage vow "for better or worse."[2]
Collaborations
Elkovich developed the 'To Padma With Love' recipe, a tart, berry-forward, low-ABV margarita, for an event at Food & Wine Aspen in honor of host Padma Lakshmi.[3]