People
Lineup
Origin Story
Bemuse is brewed, crafted, and canned in the UK.[4] Bemuse partnered with beekeeping experts at Bee1 to establish their own hive at an apiary situated at an 800-acre heritage site above the Neath valley, Wales.[7] Bemuse is described as being based on Britain's most ancient drink, reimagining mead for modern taste.[4] Bemuse's four flavours are based on traditional mead recipes.[4] Bemuse launched at the first edition of the No2Low Show in June 2021, shortly after the lifting of lockdown.[5] Bemuse celebrated its official birthday at the No2Low Show in September 2022, which partnered with the Hospitality Show.[5] Bemuse is a mead brand created by friends Anna Chalov and Nataliya Peretrutova.[6]
Key People
Bemuse is a mead brand created by friends Anna Chalov and Nataliya Peretrutova.[6]
Lineup
Bemuse's four flavours are based on traditional mead recipes.[4] Bemuse publishes cocktail and mocktail recipes including Dark & Honey, Pomona Iced Tea, Twilight Spritz, Jasmine Fizz, Strawbasil Smash, Calluna Spritz, Sweet Fiora Highball, Pink Bee's Daisy, and Rose Spritz.[9] Bemuse's product lineup includes Origo Original Brut, Calluna Tarragon & Basil Brut, Pomona Ginger & Cardamom Brut, and Fiora Wild Raspberry Rose.[10] Bemuse produces non-alcoholic sparkling honey wines.[1] Bemuse describes its honey wine as belonging to the traditional category of mead.[3] Bemuse is described as being based on Britain's most ancient drink, reimagining mead for modern taste.[4] Bemuse meads are low in alcohol at 0.5% ABV, low in sugar, and gluten free.[6] Bemuse produces sparkling non-alcoholic meads with an ABV of 0.5%.[8] Bemuse positions its sparkling meads as a non-alcoholic alternative to traditional sparkling wines.[8] Bemuse produces non-alcoholic sparkling honey wine in 250ml cans.[12] Bemuse's products are classified as mead (honey wine) by the IWSC.[12]
Philosophy
Bemuse invests in honey cultivation as a means to promote bee welfare, support biodiversity, and contribute to food security.[3] Bemuse uses all natural ingredients with zero preservatives, with the only additional ingredients being the spices and herbs used to flavour each drink.[6] Bemuse blends its non-alcoholic honey wines with sustainably sourced natural ingredients.[1] Bemuse positions honey wine as more sustainable than grape-based wine because beekeeping requires no additional irrigation, as honeybees collect water from rainfall.[3] Bemuse collaborated with Biomimicry UK on a walking tour of green places and spaces in York focused on plants, pollinators, and nature-inspired design.[4] Bemuse partnered with beekeeping experts at Bee1 to establish their own hive at an apiary situated at an 800-acre heritage site above the Neath valley, Wales.[7] The 'Muse' hive is home to approximately 20,000 honeybees and is intended to support biodiversity.[7] Bemuse meads are low in alcohol at 0.5% ABV, low in sugar, and gluten free.[6]
Techniques & Ingredients: What Makes Bemuse Unique
Bemuse's non-alcoholic wines are made by natural fermentation using only honey, water, and yeast, infused with all-natural ingredients.[3] Bemuse is brewed, crafted, and canned in the UK.[4] Bemuse produces non-alcoholic sparkling honey wine in 250ml cans.[12] Bemuse uses different kinds of honey to pair with specific herbs and spices, to ensure a distinctive taste for each blend.[6] Bemuse blends its non-alcoholic honey wines with sustainably sourced natural ingredients.[1] Bemuse uses all natural ingredients with zero preservatives, with the only additional ingredients being the spices and herbs used to flavour each drink.[6] The honey varieties used by Bemuse include Wild Heather, Apple Blossom, Orange Blossom, and Wildflower Honey.[6] Bemuse's products are 100% natural, low sugar, low calorie, and gluten free.[1] Bemuse is a certified B Corp.[2]
Ingredient Sourcing
Bemuse's products are 100% natural, low sugar, low calorie, and gluten free.[1] Bemuse is a certified B Corp.[2]
Collaborations
Bemuse collaborated with Biomimicry UK on a walking tour of green places and spaces in York focused on plants, pollinators, and nature-inspired design.[4]
Awards and Recognitions
Bemuse is a multi-award winning producer whose awards include recognition from the Wine Hunter Awards (2025), Bartenders Brand Awards (2024), Farm Shop & Deli Awards (2023), World AF Awards, InDrinks 2023, Free From Food Awards, FDF Brand Launch of the Year, London Honey Awards (2022), IWSC, The Drinks Business, and World Beverage Innovation Awards (2021).[1] Bemuse was a finalist for Brand Launch of the Year at the FDF Awards 2022.[10]
References
- [1]Producerhttps://bemusedrinks.com
- [2]Producerhttps://bemusedrinks.com/blogs/news
- [3]Producerhttps://bemusedrinks.com/blogs/news/honey-wine-environmental-benefits
- [4]Producerhttps://bemusedrinks.com/blogs/news/nature-and-design-bemuse-x-biomimicry
- [5]Producerhttps://bemusedrinks.com/blogs/news/no2low-show-september-2022
- [6]Producerhttps://bemusedrinks.com/blogs/news/psychology-behind-the-food-we-choose-to-love
- [7]Producerhttps://bemusedrinks.com/blogs/news/the-muse-hive
- [8]Producerhttps://bemusedrinks.com/blogs/news/win-your-order-this-july-elevate-your-summer-occasions-with-our-award-winning-alcohol-free-sparkling-meads
- [9]Producerhttps://bemusedrinks.com/blogs/recipes
- [10]Producerhttps://bemusedrinks.com/collections/all
- [11]Producerhttps://bemusedrinks.com/en-de/collections/frontpage
- [12]Producerhttps://bemusedrinks.com/products/new-mixed-taster-pack