The story of April Drinks
- HQ
- Amsterdam, Netherlands
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Origins & Story
April Drinks began with wild fermentation in the kitchen of the Choux restaurant. According to the company, the experiments started out of curiosity. They went through many test batches and two office moves before APRIL was created.[1]
April Drinks names Sakura leaf tea as the inspiration for its journey. That tea forms the basis of its first official drink, Sakura Leaf Tea.[2]
The company says it chose the name 'April' because it signifies a new beginning. It associates the name with spring, vibrant colours, and a feeling of freshness and cleanliness that it says is reflected in every flavour.[3]
Philosophy & What Sets Them Apart
April Drinks describes a sensation-first approach. Its process begins with structure, natural bubble, mouthfeel and acidity, and flavour is built only after these are set.[4]
The company says it develops its fermented beverages through iterative, variable-by-variable testing rather than guessing. It lets fermentation outcomes guide formulation.[5]
April Drinks states an aim to create a line of drinks produced year-round from locally sourced ingredients.[6]
What They Make
April Drinks classifies APRIL as neither wine nor kombucha. It presents the drink as a distinct beverage category.[4]
Sakura Leaf Tea is the company's first official drink. The front label of a photographed bottle describes it as 'Low-alcoholic. Pétillant natural. Sourced from the wild.' The photographed label states 1.5% vol in a 750ml bottle, while the accompanying caption describes the product as non-alcoholic.
How the drinks are made
Living fermentation culture. The company describes a cultivated fermentation culture as the source of flavour. The photographed side label of Sakura Leaf Tea lists live cultures among its ingredients.[4]
Hypothesis batches. April Drinks numbers each production batch as a hypothesis, for example H10 or H11. It tracks Brix, pH and tasting notes for every batch.[5]
Oolong-style leaf processing. In a September 16, 2026 social media post, April Drinks said it processed the Sakura leaves for Sakura Leaf Tea in the manner of a dark oolong tea.